Red Cross: #donateexample


Advertising Agency: Arcos, Recife, Brazil
General Creative Director: Carlos Renato Rocha
Creative Directors: Carlos Renato Rocha, Berg Carvalho
Art Director: Thiago Reis
Copywriter: João Saraiva
Illustrator: Eugênio Lima
3D illustrator: Saulo Lísias
Web developer: David Vieira
Audio: Onomatopéia
Video: Três Caras
Published: March 2013

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Klara K.'s picture
Klara K.
2695 pencils

It wasn't clear enough what the campaign wanted people to do.

kleenex's picture
29972 pencils

We know what the idea was for, get more people to donate blood. I guess they could have presented it better.

CrackerJackWorks's picture
12184 pencils

Nice idea but I have to agree with Pie.

andylefty's picture
4537 pencils

End product is nice.

I think they could have left out the share it with your friends and just targeted bloggers.

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