Advertising Agency: Leo Burnett Colombia
Creative Directors: Tito Chamorro
Art Directors: Tito Chamorro, Carlos Bernal
Copywriter: Alejandro Mora
Audio: Alex Sanchez
Game Developers: Immersion games
Aired: July 2008
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26 Comments
At first I thought there was something a little odd about The Red Cross creating a war game, but I guess it gets the point across to the target audience. And it seems to have worked.
i was also sceptical, but the part with the empty first aid kit was genious. they really managed to deliver the message without lecturing the player about killing and stuff. good idea, great execution!
Great!
Fantastic. Nice job guys
It's only advertising, nobody died.
Very cool.
This is mind bubbling great
I was kinda torn about the fact that they were using a violent video game to spread the message, but as someone else said, it worked at targeting their audience. The video was really cool.
Masterpiece.
Really nice thinking guys.
es un muy buen trabajo.
pero que por favor la gente de la misma agencia llenen este espacio con tantos alagos, aunque se que se lo merecen.
esta muy buena la idea... exclente.
jajaja la musica me recuerda a Red Alert 2.
cannes award!!!
nice job, effective
Excelente, una gran aplicación, y no sólo una propuesta creativa, también eficaz.
bueeeeenaaaa leoooooooooo colombiaaaaa!!
Nice work! Congratulations!
WASANTHA
This is so fresh!, i must say that our friend, nasty jester is totally right, you won't expect such thing from this type of client. It gets right to the point, congrats to the team involved in this project, Also as a proud Colombian let me say: esto está del putas!!!!!
awesome!!
:::J:::
sad truth but it works for trigger happy 16 year old kid.
good job selling this.
i really wanna see the real brief. haha.
:::J:::
The truth is we're talking about Colombia, where everyone is trigger happy.
Not a bad job guys, execution could have been better.
just great, 250% increase of donation confrims it
Amazing!!
awasom
La mejor pieza del año, vienen mucho premios!
Loved this, great execution of the message to the target audience.
Excelente, una gran aplicación, y no sólo una propuesta creativa, también eficaz.
Pan Pad 7 Inch Tablet PC