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Red Cross Colombia: Game

Advertising Agency: Leo Burnett Colombia
Creative Directors: Tito Chamorro
Art Directors: Tito Chamorro, Carlos Bernal
Copywriter: Alejandro Mora
Audio: Alex Sanchez
Game Developers: Immersion games
Aired: July 2008

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26 comments

NastyJester's picture
NastyJester
744 pencils

At first I thought there was something a little odd about The Red Cross creating a war game, but I guess it gets the point across to the target audience. And it seems to have worked.

Wordnerd's picture
Wordnerd
6662 pencils

i was also sceptical, but the part with the empty first aid kit was genious. they really managed to deliver the message without lecturing the player about killing and stuff. good idea, great execution!

Guest's picture
Guest

Great!

Julian's picture
Julian
40 pencils

Fantastic. Nice job guys

It's only advertising, nobody died.

Nomad8's picture
Nomad8
204 pencils

Very cool.

Guest's picture
Guest

This is mind bubbling great

Guest's picture
Guest

I was kinda torn about the fact that they were using a violent video game to spread the message, but as someone else said, it worked at targeting their audience. The video was really cool.

Guest's picture
Guest

Masterpiece.

corndogfuneral's picture
corndogfuneral
1053 pencils

Really nice thinking guys.

Guest's picture
Guest

es un muy buen trabajo.
pero que por favor la gente de la misma agencia llenen este espacio con tantos alagos, aunque se que se lo merecen.

kergu's picture
kergu
6785 pencils

esta muy buena la idea... exclente.
jajaja la musica me recuerda a Red Alert 2.

Guest's picture
Guest

cannes award!!!

elmatacho's picture
elmatacho
251 pencils

nice job, effective

Guest's picture
Guest

Excelente, una gran aplicación, y no sólo una propuesta creativa, también eficaz.

Guest's picture
Guest

bueeeeenaaaa leoooooooooo colombiaaaaa!!

wasuntitled's picture
wasuntitled
30 pencils

Nice work! Congratulations!

WASANTHA

julian.l's picture
julian.l
56 pencils

This is so fresh!, i must say that our friend, nasty jester is totally right, you won't expect such thing from this type of client. It gets right to the point, congrats to the team involved in this project, Also as a proud Colombian let me say: esto está del putas!!!!!

Guest's picture
Guest

awesome!!

gmint7's picture
gmint7
2685 pencils

:::J:::

sad truth but it works for trigger happy 16 year old kid.
good job selling this.
i really wanna see the real brief. haha.

:::J:::

Guest's picture
Guest

The truth is we're talking about Colombia, where everyone is trigger happy.

Not a bad job guys, execution could have been better.

sebascmb's picture
sebascmb
62 pencils

just great, 250% increase of donation confrims it

Ozric's picture
Ozric
4043 pencils

Amazing!!

Guest's picture
Guest

awasom

Guest's picture
Guest

La mejor pieza del año, vienen mucho premios!

Guest's picture
Guest

Loved this, great execution of the message to the target audience.

2233's picture
2233
2 pencils

Excelente, una gran aplicación, y no sólo una propuesta creativa, también eficaz.

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