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Ray-Ban: Bright Light

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Eva Wallmark, Michal Sitkiewicz
Copywriter: Rickard Beskow

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5 comments

chuckieT's picture
chuckieT
680 pencils

Is this a student-made case study? Pretty slick. I don't think anybody would really use that app; people have enough common sense to find a place in the sun. But the idea in theory is clever and the video is very professional.

kleenex's picture
kleenex
25556 pencils

A gimmick that I do not think many people will use.

Nike Diesel's picture
Nike Diesel
13339 pencils

Sorry but I really don't want to be mean but this is another completely useless app.

Temple's picture
Temple
9621 pencils

Completely agree. I think the Miami Ad School disease is turning into a pandemic.

Nike Diesel's picture
Nike Diesel
13339 pencils

Miami had it's luck. Now let's move on ;)

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