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Published/Aired: 
May 2012
Description: 

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses.

Comments (5)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Miami had it's luck. Now let's move on ;)

chuckieT's picture
chuckieT
Activity Score 680

Is this a student-made case study? Pretty slick. I don't think anybody would really use that app; people have enough common sense to find a place in the sun. But the idea in theory is clever and the video is very professional.

kleenex's picture
kleenex
Activity Score 44635

A gimmick that I do not think many people will use.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Sorry but I really don't want to be mean but this is another completely useless app.

Temple's picture
Temple
Activity Score 11337

Completely agree. I think the Miami Ad School disease is turning into a pandemic.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Miami had it's luck. Now let's move on ;)

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