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Bubble gum viral test

Agency: 
Published/Aired: 
September 2009
Description: 
Advertising Agency: Rapp, France
Creative Directors: Damien Frossard, Gilles Duplan
Branded Content Director: Romain Pergeaux
Art Director: Guillaume Paquin
Copywriter: Harold Gossart
Production: Blue Film Production
Director: Daniel Cattan
Post production: Chez Louis
Sound design: AOC

Comments (15)

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Highest Rated

Guest's picture
Guest

No, they ripped it off.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Very nice idea

chozaghi's picture
chozaghi
Activity Score 6

oi oi ...u guys are crazy but bloody cooool ah..

A stranger abroad's picture
A stranger abroad
Activity Score 427

So what exactly are they testing? Apart from people's gullibility of course. The floating scenes were obviously faked.

Guest's picture
Guest

fake but cool

Guest's picture
Guest

execution: fake!
idea: done!

Prof's picture
Prof
Activity Score 1449

done where? i found this self promo amusing...

actually thought it was a viral for hubba bubba or sth....

Quite really.

andrs's picture
andrs
Activity Score 6
PERP's picture
PERP
Activity Score 433

But they took it to the next level, thats whats cool. Great job.

.: look for the green giant on the label :.

Guest's picture
Guest

No, they ripped it off.

Brainsugar's picture
Brainsugar
Activity Score 1627

ok, but what is it for?

opposite of u's picture
opposite of u
Activity Score 301

and here comes bickov again..long time to seeing..i guess u understood what i mean...

Guest's picture
Guest

isint there an idea like this for levis?

Guest's picture
Guest

awsome! well done guys

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice!

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zmekyus's picture
zmekyus
Activity Score 120

great job getting rid of the ropes and stuff in the post production :)

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