Rapp: Bubble gum viral test
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Rapp, France
Creative Directors: Damien Frossard, Gilles Duplan
Branded Content Director: Romain Pergeaux
Art Director: Guillaume Paquin
Copywriter: Harold Gossart
Production: Blue Film Production
Director: Daniel Cattan
Post production: Chez Louis
Sound design: AOC
15 Comments
Very nice idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
oi oi ...u guys are crazy but bloody cooool ah..
So what exactly are they testing? Apart from people's gullibility of course. The floating scenes were obviously faked.
fake but cool
execution: fake!
idea: done!
done where? i found this self promo amusing...
actually thought it was a viral for hubba bubba or sth....
Quite really.
Here it's done by Menno Kluin http://adsoftheworld.com/media/print/hubba_bubba_student_ad
http://twitter.com/andrshermanis
But they took it to the next level, thats whats cool. Great job.
.: look for the green giant on the label :.
No, they ripped it off.
ok, but what is it for?
and here comes bickov again..long time to seeing..i guess u understood what i mean...
isint there an idea like this for levis?
awsome! well done guys
Nice!
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great job getting rid of the ropes and stuff in the post production :)