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Rapp: Bubble gum viral test

Advertising Agency: Rapp, France
Creative Directors: Damien Frossard, Gilles Duplan
Branded Content Director: Romain Pergeaux
Art Director: Guillaume Paquin
Copywriter: Harold Gossart
Production: Blue Film Production
Director: Daniel Cattan
Post production: Chez Louis
Sound design: AOC

15 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Very nice idea

chozaghi's picture
chozaghi
6 pencils

oi oi ...u guys are crazy but bloody cooool ah..

A stranger abroad's picture
A stranger abroad
427 pencils

So what exactly are they testing? Apart from people's gullibility of course. The floating scenes were obviously faked.

Guest's picture
Guest

fake but cool

Guest's picture
Guest

execution: fake!
idea: done!

Prof's picture
Prof
1453 pencils

done where? i found this self promo amusing...

actually thought it was a viral for hubba bubba or sth....

Quite really.

PERP's picture
PERP
433 pencils

But they took it to the next level, thats whats cool. Great job.

.: look for the green giant on the label :.

Guest's picture
Guest

No, they ripped it off.

Brainsugar's picture
Brainsugar
1586 pencils

ok, but what is it for?

opposite of u's picture
opposite of u
301 pencils

and here comes bickov again..long time to seeing..i guess u understood what i mean...

Guest's picture
Guest

isint there an idea like this for levis?

Guest's picture
Guest

awsome! well done guys

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice!

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zmekyus's picture
zmekyus
120 pencils

great job getting rid of the ropes and stuff in the post production :)

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