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Rapp: Bubble gum viral test

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Your rating: None Average: 7.1 (37 votes)

Advertising Agency: Rapp, France
Creative Directors: Damien Frossard, Gilles Duplan
Branded Content Director: Romain Pergeaux
Art Director: Guillaume Paquin
Copywriter: Harold Gossart
Production: Blue Film Production
Director: Daniel Cattan
Post production: Chez Louis
Sound design: AOC

Comments

alexander_bickov's picture 1638 pencils
alexander_bickov | Thu, 2009-10-01 02:20

Very nice idea

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

chozaghi's picture 6 pencils
chozaghi | Thu, 2009-10-01 03:11

oi oi ...u guys are crazy but bloody cooool ah..

A stranger abroad's picture 437 pencils
A stranger abroad | Thu, 2009-10-01 03:36

So what exactly are they testing? Apart from people's gullibility of course. The floating scenes were obviously faked.

Guest's picture
Guest | Thu, 2009-10-01 04:13

fake but cool

Guest's picture
Guest | Thu, 2009-10-01 04:23
1

execution: fake!
idea: done!

Prof's picture 857 pencils
Prof | Thu, 2009-10-01 06:26

done where? i found this self promo amusing...

actually thought it was a viral for hubba bubba or sth....

Quite really.

andrs's picture 4 pencils
andrs | Thu, 2009-10-01 08:06

Here it's done by Menno Kluin http://adsoftheworld.com/media/print/hubba_bubba_student_ad

PERP's picture 361 pencils
PERP | Thu, 2009-10-01 12:14

But they took it to the next level, thats whats cool. Great job.

.: look for the green giant on the label :.

Guest's picture
Guest | Mon, 2009-10-12 10:11

No, they ripped it off.

Brainsugar's picture 991 pencils
Brainsugar | Thu, 2009-10-01 08:23
3

ok, but what is it for?

opposite of u's picture 263 pencils
opposite of u | Thu, 2009-10-01 09:53
6

and here comes bickov again..long time to seeing..i guess u understood what i mean...

Guest's picture
Guest | Thu, 2009-10-01 12:07

isint there an idea like this for levis?

Guest's picture
Guest | Thu, 2009-10-01 14:24
7

awsome! well done guys

mikeelrapido's picture 859 pencils
mikeelrapido | Fri, 2009-10-02 02:34

Nice!

<--------SexInAds-------->
http://sexinads.tumblr.com

zmekyus's picture 120 pencils
zmekyus | Mon, 2009-10-05 08:51

great job getting rid of the ropes and stuff in the post production :)

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