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The Singer

Published/Aired: 
November 2010
Description: 

For the purpose of the campaign, we created our Singer ­a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign.

Advertising Agency: Bruketa&Zinic OM & Brlog, Zagreb, Croatia
Creative Director: Tanja Skoric
Copywriter: Ivan Cepelak
Digital Strategy: Tin Kadoic / Brlog
Account Director: Vanja Osredecki

Comments (2)

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Highest Rated

FatFactory's picture
FatFactory
Activity Score 5

Pjevač je bio odličan!

Vingy's picture
Vingy
Activity Score 474

Nice way to make "teaser" campaigns and i liked how it worked on social networks

FatFactory's picture
FatFactory
Activity Score 5

Pjevač je bio odličan!

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