Raiffeisen Bank housing loans: The Singer

For the purpose of the campaign, we created our Singer ­a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign.

Advertising Agency: Bruketa&Zinic OM & Brlog, Zagreb, Croatia
Creative Director: Tanja Skoric
Copywriter: Ivan Cepelak
Digital Strategy: Tin Kadoic / Brlog
Account Director: Vanja Osredecki
Published: November 2010

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Vingy's picture
474 pencils

Nice way to make "teaser" campaigns and i liked how it worked on social networks

FatFactory's picture
5 pencils

Pjevač je bio odličan!

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