Proust: It's fun to judge

Proust takes the natural behavior of ranking and judging into an addictively odd and entertaining game format. It allows people to rank and compare everything from the absurd to the everyday, see how their judgments relate to their friends, and then discuss and debate the results.

Advertising Agency: Mother, New York, USA

1 comment

kleenex's picture
37361 pencils

That ad was odd and enjoyable at the same time.

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