Pro-Tec: The Next Level

So you think got balls because you skate without a helmet? Guess what- wearing one is what you need balls for. Because a helmet let’s you do some badass tricks you’d never do without it. We wanted to show skaters that next level your helmet takes you to. The pro-tec level.

Advertising School: Miami Ad School Europe, Berlin, Germany
Art Directors: Shahak Shapira, Marie Legat
Copywriter: Gry Sagvolden

September, 2011


mrbarryw's picture
12 pencils

That's a great way to incentivize a target audience to learn more about your product.

spaceranger's picture
52 pencils

buy a helmet and unlock a game level??
really cutting edge over at miami ad school...

atb2005's picture
13561 pencils


DBB's picture
1216 pencils

Oh that's a really cool idea, but again, miami ad school shooting projects that never happened and "keeping" them for themselves, now no one can use this idea...
Or am I wrong and it was actually published?

Shahak's picture
28 pencils

Thanks! I'm actually pretty sure that most of our students would not refuse the opportunity of getting an idea produced, but the problem is that it's really hard to reach the people who are able to make it happen.

Temple's picture
11323 pencils

Hey Miami ad school, why don't you test the kids on a car or a bank which is 99.99% more probable that they will be working on than this.

Shahak's picture
28 pencils

They do, check it out:



I even got you a project for an insurance:

We just happen to have an idea for a protective gear brand. I think it's exactly as legit as any other client.

atb2005's picture
13561 pencils

The car project was posted on here before. So who did it? Students? I thought it was by Jung von Matt.

Shahak's picture
28 pencils

MAS students that interned at Jung von Matt in Hamburg. But I just posted it to support my argument, there are many student projects for the automobile industry.

morse's picture
17103 pencils

Very good idea. Very very expensive to do.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
3937 pencils

apart the fact of the idea cost, i think it´s a very good way of encouraging the use of helmets.

trollster's picture
24 pencils

Great idea!

Kateter's picture
2029 pencils

this increases PURCHASE of these helmets, not WEARING them.

big difference.

Ceballos's picture
621 pencils

Miami Ad School,do you propose an idea that somebody can really do?
Come on guys...

Shahak's picture
28 pencils

It is expensive, yes, but why unfeasible?

Ceballos's picture
621 pencils

It´s unfeasible because is expensive. Do you follow me?
Like 90% of Miami Ad School´s ideas.

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