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Pro-Tec: The Next Level

Pro-Tec: The Next Level
Your rating: None Average: 7 (59 votes)

So you think got balls because you skate without a helmet? Guess what- wearing one is what you need balls for. Because a helmet let’s you do some badass tricks you’d never do without it. We wanted to show skaters that next level your helmet takes you to. The pro-tec level.

Advertising School: Miami Ad School Europe, Berlin, Germany
Art Directors: Shahak Shapira, Marie Legat
Copywriter: Gry Sagvolden

16 Comments

mrbarryw's picture 12 pencils
mrbarryw | Sat, 2011-09-17 20:14
9

That's a great way to incentivize a target audience to learn more about your product.

spaceranger's picture 52 pencils
spaceranger | Sun, 2011-09-18 11:17

buy a helmet and unlock a game level??
really cutting edge over at miami ad school...

atb2005's picture 13683 pencils
atb2005 | Sun, 2011-09-18 18:47

lol

DBB's picture 1224 pencils
DBB | Sun, 2011-09-18 02:58

Oh that's a really cool idea, but again, miami ad school shooting projects that never happened and "keeping" them for themselves, now no one can use this idea...
Or am I wrong and it was actually published?

Shahak's picture 56 pencils
Shahak | Sun, 2011-09-18 04:44

Thanks! I'm actually pretty sure that most of our students would not refuse the opportunity of getting an idea produced, but the problem is that it's really hard to reach the people who are able to make it happen.

http://shap-art.com

Temple's picture 7778 pencils
Temple | Sun, 2011-09-18 06:03

Hey Miami ad school, why don't you test the kids on a car or a bank which is 99.99% more probable that they will be working on than this.

Shahak's picture 56 pencils
Shahak | Sun, 2011-09-18 09:40

They do, check it out:

Car
http://vimeo.com/23197609

Bank
http://vimeo.com/15917079

I even got you a project for an insurance:
http://vimeo.com/23406453

We just happen to have an idea for a protective gear brand. I think it's exactly as legit as any other client.

http://shap-art.com

atb2005's picture 13683 pencils
atb2005 | Sun, 2011-09-18 15:34

The car project was posted on here before. So who did it? Students? I thought it was by Jung von Matt.

Shahak's picture 56 pencils
Shahak | Sun, 2011-09-18 15:38

MAS students that interned at Jung von Matt in Hamburg. But I just posted it to support my argument, there are many student projects for the automobile industry.

http://shap-art.com

morse's picture 8826 pencils
morse | Mon, 2011-09-19 00:04
7

Very good idea. Very very expensive to do.

What hath God wrought

Glut's picture 4076 pencils
Glut | Mon, 2011-09-19 08:54
6

apart the fact of the idea cost, i think it´s a very good way of encouraging the use of helmets.

trollster's picture 28 pencils
trollster | Mon, 2011-09-19 20:12
9

Great idea!

Kateter's picture 2040 pencils
Kateter | Tue, 2011-09-20 01:04

this increases PURCHASE of these helmets, not WEARING them.

big difference.

Ceballos's picture 465 pencils
Ceballos | Tue, 2011-09-20 02:41
3

Miami Ad School,do you propose an idea that somebody can really do?
Come on guys...

Shahak's picture 56 pencils
Shahak | Tue, 2011-09-20 16:40

It is expensive, yes, but why unfeasible?

http://shap-art.com

Ceballos's picture 465 pencils
Ceballos | Fri, 2011-09-23 07:33
3

It´s unfeasible because is expensive. Do you follow me?
Like 90% of Miami Ad School´s ideas.

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