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From Peru for Peru

Agency: 
Published/Aired: 
May 2011
Description: 

The idea is based on the finding of a small town in Nebraska, founded in the mid-19th century, called Peru (a homonym of the country), which has a “problem”: they are Peruvians, but do not know what it really means. To this small town arrive 12 Peruvian celebrities to read them their rights as Peruvian citizens and share with them the reasons why they should be proud of being Peruvians.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba
Assistant Producer: Daniela Dañino
Production: Cine70 Films
Director: Ricardo Maldonado
First Assistant Director: Lorena Salazar
Second Assistant Director: Sergio Di Negro
Cameras: Piero Varda, Jorge Pablo Quiróz, José Madalengoitia
Art Director: Michael Spitzer
General Producer: Paola Pastrana
Field Production: Prisma Producciones (Roxana Rivera y Javier Sono)
Editing: Cine70 Films, Lima
Editors: Piero Varda, Deborah Leiva
Post Production: Cine70 Films, Lima / Tosta, Lima
Post Producers: Jaime Oyakawa , Jaime Alvarez-Sobreviela
Audio: Vinylo Sound, Lima
Music: Jean Pierre Magnet, Ricardo Núñez
Voice-over: Ricardo Maldonado
Planner: Eduardo Grisolle
Account Supervisor: Carla Wilson
Account Executive: Gabriela Misari

Comments (12)

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Highest Rated

Mayi92's picture
Mayi92
Activity Score 143

Of course it's brilliant!
IT'S PERÚ!!!

dani_boi's picture
dani_boi
Activity Score 166

Brilliant!

Mantufayo's picture
Mantufayo
Activity Score 580

Maravilloso! un abrazo desde Ecuador, hermanos peruanos.

picopalqlea's picture
picopalqlea
Activity Score 999

Notable....

Bife's picture
Bife
Activity Score 99

no words...

Tejónidas's picture
Tejónidas
Activity Score 246

great campaign evar!!!!, i lovet

Glut's picture
Glut
Activity Score 3937

excellent, the end is glorious! congrats

J. Moriarty's picture
J. Moriarty
Activity Score 16

Increíble, aplausos, deberían de sacar el soundtrack!

federo's picture
federo
Activity Score 781

Incredible

Ensamblador's picture
Ensamblador
Activity Score 239

Qué bárbaros se volaron la barda!! So many amazing things going on in this campaing!!

WALDOW's picture
WALDOW
Activity Score 18

Great!!

wert's picture
wert
Activity Score 77
Mayi92's picture
Mayi92
Activity Score 143

Of course it's brilliant!
IT'S PERÚ!!!

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