Promotion Department of City Warsaw: A mate from the past, 1944 Live
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Advertising agency: San Markos Warsaw, Poland
Creative Directors: Michał Berger, Tomasz Chojnacki
Art Director: Michał Berger
Copywriter: Agata Grosicka („Sosna”), Artur Klimek („Kostek”)
Director: Bastien Loiseau-Majewski
Others: Katarzyna Borkowicz, Maria Gadomska („Romka”), Wojciech Albiński, Norbert Kilen, Janek Kiraga
15 Comments
The whole 'fictitious character profiles' thing is nothing new but I felt it worked really well in this piece. Well done.
Agreed. In this instance it works very nicely.
I'm just wondering how the initial message of the two character's existence was spread?... As the PR seems to be defacto...
i dont know why didnt they use naszaklasa.pl this is the real polish facebook!
| Everartz |
facebook provides more possibilities and 'tools' than nasza klasa - such as 'wall', quizes and so on and so on
ingenious idea
excellent execution
Agreed. This could have never been executed on naszaklasa.pl - this is really a photobook more than anything else. Lacks community tools.
Like it!
Une experience touchante avec une impacte internationale. Enfin on s'interesse a cet evenement de la deuxieme guerre mondiale. Merci
Excellent and unique. This is the present of the comminication already !
excellenet job, great interactive hostory lesson
One of a kind and breaking through...I am jelous it is not my idea :-))
http://www.goldendrum.com/competition/showcase/entries-2009/winners-2009/
Cannes Lions level
maybe... next year ;)
Thanks for your opinion and such a good ratings :)
Polska!