Prime TV / Modern Family: Favourite Child Detector

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The Favourite Child Detector analyzes parents’ Facebook behavior – including “likes,” tags, comments and photos – to determine which child they favor. The device can test almost anyone - your friends, colleagues, even your dog.

Advertising Agency: FCB, New Zealand
Executive Creative Director Asia Pacific: James Mok
Executive Creative Directors: Regan Grafton, Tony Clewett
Copywriter: Alan Jones
Art Director: Angelo An
Senior Digital Designer: Andrew Jackson
Digital Producer: James McMullan
Account Manager: Steph Hueber
Head of Digital Production: Haydn Thomsen
Group Account Director: Toby Sellers
Media Manager: Roxane Vosper
Senior Digital Media Planner / Buyer: Lucy Leckie

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