Porteur: Letters from Africa, 2

Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?

This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.

Advertising Agency: M&C Saatchi Stockholm, Sweden

3 comments

venom_elite's picture
venom_elite
752 pencils

"But how do we continue to communicate this in new and unexpected ways?"

A. We send people spam...

vidya.shankaran's picture
vidya.shankaran
724 pencils

Machince??? Really? Nigerian Spam all the way

MrPotatoHead's picture
MrPotatoHead
307 pencils

Wow this is bad!

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