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Blind Trade

Agency: 
Published/Aired: 
March 2014
Description: 

Campaign Site: http://www.porsche.nl/blindtrade

From the 3rd of March onwards, car owners can trade their current vehicle for a brand new Porsche. After merely one week, more than 10,000 people have responded to the call. This is quite remarkable, since they will only know afterwards which model they offered their current car for. The total value of the cars offered is currently more than €84 million. From Ferraris to Aston Martins, large number of impressive models are being offered. So far, car owners have traded more cars than there are currently for sale on the largest car-sales websites in The Netherlands.

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43371

great idea.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

pretty good PR.

sacrilegend's picture
sacrilegend
Activity Score 3390

Outstanding stunt/promotion. And that video? Sickening. Props to the team.

kleenex's picture
kleenex
Activity Score 43371

great idea.

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