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Porsche: Blind Trade

Campaign Site: http://www.porsche.nl/blindtrade

From the 3rd of March onwards, car owners can trade their current vehicle for a brand new Porsche. After merely one week, more than 10,000 people have responded to the call. This is quite remarkable, since they will only know afterwards which model they offered their current car for. The total value of the cars offered is currently more than €84 million. From Ferraris to Aston Martins, large number of impressive models are being offered. So far, car owners have traded more cars than there are currently for sale on the largest car-sales websites in The Netherlands.

Advertising Agency: ACHTUNG!, Netherlands
Creatives: Niklas Kristensen, Jasper Janssen, Mathieu Garnier, Mervyn ten Dam
Designers: Thuy Tran, Marten Beerda, Daniël Sytsma
Copywriters: Joep Drummen, Caroline Westendorp
Production Company: Random Studio
Music: Big Orange

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3 comments

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

pretty good PR.

sacrilegend's picture
sacrilegend
2055 pencils

Outstanding stunt/promotion. And that video? Sickening. Props to the team.

kleenex's picture
kleenex
27864 pencils

great idea.

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