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Birthday song case study

Agency: 
Published/Aired: 
February 2014
Advertising Agency: Fred & Farid, Shanghai, China
Executive Creative Directors: Fred & Farid
Creative Directors: Feng Huang, Gregoire Chalopin
Associate Creative Director: Laurent Leccia
Art Director: Laurent Leccia
Copywriters: Laurent Leccia, Adrien Goris, Jean-Baptiste Le Divelec
Brand Supervisors: Carsten Balmes, Estella Yang, Logan Xu, Bob Shen
Agency Producers: Alexandra Marik, Terry Jin
Account Director: Vivian Wang
Account Manager: Kylie Wang
Director: Jan Richter-Friis
Production Company: RSA Films Asia
Executive Producer: John Payne

Comments (4)

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Highest Rated

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

just as expected, a copy cat
Harley Davidson did a happy birthday song out of their roaring tube not too long ago. and better

Shaoyu's picture
Shaoyu
Activity Score 41

Taiwan is not a part of China !

MacMonkey's picture
MacMonkey
Activity Score 313

Making a song out of product nosies is nothing new.

kleenex's picture
kleenex
Activity Score 43371

not that special.

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

just as expected, a copy cat
Harley Davidson did a happy birthday song out of their roaring tube not too long ago. and better

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