Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Lasse Hinke, Rasmus Petersen
Agency Exe. Producer: Anna-Marie Elkjær
Production Company: Moland Film Company
Director: Jonas Arnby
SFX: Jan Twilling, Sonne Film

July 2006


truecopy's picture
399 pencils

I must say i envy the creatives that have a chance to make virals. Not bad ;)

"Sex sells. Truth even better." - A friend

LeeHarvey's picture
3045 pencils

Pretty cool. I've seen the one with the kitesurfer, captured by the landing plane, also nice!

hdizzle's picture
50 pencils

i think those guys are also responsible for


which has got to be one of the best virals ever...

sakibafridi's picture
167 pencils

Ever since Playstation did teenage boys doing doing crazy things (Ratchet and Clank), it became a trend. But that was almost 3 years ago. Teenage boys doing teenage tricks for no absolute reason followed by a message like 'friendship is overrated' that further TRIES to connect to something about no bullshit, no sugar, is such a far stretch...you can tell the creatives had a prank/effect they wanted to do and tried to figure out a place to do it. Friends being overrated doesn't connect with the proposition of no sugar, no bullshit at all, at least not clearly. But that's just me.

iT-iS-i's picture
1721 pencils

*&%# mate (sakibafridi) you don't have to say "But that's just me." You're absolutely right on!!! How does "no bullshit, no sugar" connect to this in a clear and concise manner? If someone can make me understand, hell, take a dip...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

kc_brock's picture
703 pencils

saw this on youtube over a year ago. the quality was much choppier and raw though, which was a lot better. it made it seem more real. this now seems too produced and fake. they should have left it crappy.



Temple's picture
11310 pencils

Oh the golden age, when all crap was considered manna.

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