Polish Red Cross: Needless Calories App

Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need.

Advertising Agency: John Pitcher, Warsaw, Poland
Creative Directors: Wojciech Dagiel, Andrzej Jakubczyk
Art Director: Marcin Sosiński
Copywriter: Zofia Smełka
Illustrator: Kacper Chlebowicz
Additional credits: Agata Zambrowicz, Maciej Sobieski, Krzysztof Romanowski, Robert Skolimowski, Marek Kobyliński, Rafał Gałka
Published: March 2013


morse's picture
16815 pencils

Smart, but I think this has been done recently... Anybody has a link?

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kleenex's picture
37456 pencils

Still a solid idea.

MrPotatoHead's picture
429 pencils

Made i Brussels this year by agency Happiness -

almidecor's picture
24 pencils

"Needless Calories" app was launched in March 2013.

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