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Poetry day out of office reply emails

Agency: 
Published/Aired: 
December 2011
Description: 

It's a digital campaign to promote the Dutch and Belgian Poetry Day 2012. Using nothing but poetry in out of office replies.

Case movie: http://www.youtube.com/watch?v=DqgTPW8zFCw
Advertising Agency: http://leo-burnett-brussels.prezly.com">Leo Burnett Brussels, Belgium
Creative Directors: Tom Loockx, Jorrit Hermans
Copywriters: Hugo Matthysen, Joke van Leeuwen, Stijn Vranken, Lies Van Gasse, Ester Naomi Perquin
Managing Director: Barbara Vangheluwe
Traffic Manager: Veronique Allard

Comments (5)

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Highest Rated

MikeYikes's picture
MikeYikes
Activity Score 117

Fun idea.

Wordfruit's picture
Wordfruit
Activity Score 1023

If it's not poetry-people who receive these, I think the poems would have to be very catchy in some way for them to get forwarded on -- to go viral. And even then I think they'd struggle to appeal to many.

Hadrons's picture
Hadrons
Activity Score 6017

did it catch?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

STUDIO DAR's picture
STUDIO DAR
Activity Score 40

See the video.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

.Hm.

MikeYikes's picture
MikeYikes
Activity Score 117

Fun idea.

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