PNC Bank’s 30th Annual Christmas Price Index: Gift Maker

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Every year, PNC Bank calculates the current costs of each of the gifts in the holiday carol "The Twelve Days of Christmas" and announces the total cost of Christmas in a playful economic report. This year, the “Gift Maker” campaign lets people build toys in the online workshop, find out their prices, and then enter for the chance to receive their 3-D toy creation.

Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Group Creative Director: Jeremy Bernstein
Senior Copywriter: Matt Moyer
Creative Director: Qian Qian
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Director of Creative Technology: Rey Peralta
Executive Digital Producer: Jennifer McBride
Producer: Jillian Cornette
Senior Art Producer: Hillary Jackson
Art Director: Katrina Mustakas
Copywriter: Erin McHugh