Playstation 3: Double Syndrome

Average: 5 (24 votes)

3 viral teasers and a reveal movie. Campaign to re-position the Playstation 3 brand in France. Large file, allow time to load it.

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Remi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: Waverly NY
Production Co: Les telecreators
Aired: December 2009

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11 comments

rabbitz's picture
463 pencils
rabbitzTuesday, March 23, 2010 - 01:56

wow

Ratko's picture
115 pencils
RatkoTuesday, March 23, 2010 - 03:18

who is Tyler Durden?

satrianee's picture
3758 pencils
satrianeeTuesday, March 23, 2010 - 09:32

schizophrenic other-self of Edward Norton in the novel (and movie) Fight Club

Phil Lestino's picture
1568 pencils
Phil LestinoTuesday, March 23, 2010 - 05:15

oh this is .................long

Adaddicted's picture
3439 pencils
AdaddictedTuesday, March 23, 2010 - 07:40

ha ha like the conference.... 493 secs....!!!

withalltherespects

Molecule's picture
443 pencils
MoleculeTuesday, March 23, 2010 - 10:01

Not exciting at all. As usual with these mystery teaser campaigns, the payoff is quite small.

Brain-Art's picture
1111 pencils
Brain-ArtTuesday, March 23, 2010 - 10:18

Award winning effort i think

sirvan's picture
29998 pencils
sirvanTuesday, March 23, 2010 - 12:21

The bar for "viral" much, much higher than this. Sure, these may win some awards (hopefully not) and get the creatives some jobs (again, hopefully not), but for consumers... they're just not buying it. The "press" for this is bogus. We've had literally YEARS of these types of videos/campaigns, and it's gotten old, and tired. An all around a wasted effort. It's well-done... but, more importantly, it's pretty much a direct rip-off of beta 7. Same category, too. Sorry.

+++

"I love some things, and don't love some other things."

Ensamblador's picture
233 pencils
EnsambladorTuesday, March 23, 2010 - 13:23

Wow! I thought I was the only one having this kind of problem.

Spoonfeederxxx's picture
643 pencils
SpoonfeederxxxWednesday, March 24, 2010 - 08:44

I get the online media...

I get the concept...

I just think it is long-winded way of creating something out of a category, that for me, saw its best work years ago...

Playstation has to start rethinking their marketing...

This attempt feels like they've run out of ideas... and it shows...

gmint7's picture
2699 pencils
gmint7Wednesday, March 24, 2010 - 17:23

its been done i think

footballitis from adidas.

:::J:::