Playground Outdoor Equipment Stores: Sleepless at Playground

Advertising Agency: Åkestam Holst, Sweden
Creative Director / Art Director / Copywriter / Illustrator / Photographer
Web: From Sthlm With Love
Traditional PR: Claes Dehlin, 88 grader
PR online: Kollektivet Livet
Released: June 2009

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See the presentation film here:

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Not a bad piece of work. Not great though and really not in the same league as the hatch and egg stuff though.

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It has buzz appeal. But it's a rather dubious health claim about hiking and staying alert.

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