Plan Finland: Girls Can
Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, we made it something they want to be engaged in.
When a person starts a donation can through the Girls Can website, they pay any sum they want to get their Can going. The payment is handled via credit cards or online banking. After donating, they then choose a friend from their Facebook friends and the Can is passed on to them. That friend can pick the can up, put in their donation, and then pass the can on, and so on. By making the donation collection function like a physical object that can only be held by one person at a time, people feel more engaged.
Advertising Agency: hasan & partners, Helsinki, Finland
Executive Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Strategist: Tobias Wacker
Photographer: FLC Helsinki
Graphic Designer: Juha Liede
Executive Producer: Tämer Mohsen
Published: August 2012