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Pilao Coffee: Alarm clock app

Pilao Coffee is a traditional Saralee’s brand coffee in Brazil. To promote their new 5 flavors we make an alarm clock app. Now you are going to wake up in a different and exciting way. There are 30 alarm clocks divided into 5 different flavours: Classic: you can wake up like your great grandparents used to be. Dark: wake up no matter what. Smooth: for an easy and refresh wake up. Decaf: wake up in a slowly way and Organic: wake up with the sounds of nature.The app is currently available on Apple and Android devices.

Advertising Agency: Talent, Sao Paulo, Brazil
Executive Creative Director: Joao Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Copywriter: Ligia Mendes
Art Director: Bruno Trad
Account Managers: Conrado Tourinho, Manuela Ramalho, Marilia Opice
Account Director: Ricardo Nociti
Account Interactive Director: Claudia Quintas
Account Interactive Manager: Pedro Laguardia
Interactive Developer: Indigo

5 comments

andylefty's picture
andylefty
4539 pencils

Am spit on this. Idea is okay however the alarms are insanely irritating.

I'd imagine people using the app would associate negative feelings with the brand.

kleenex's picture
kleenex
30880 pencils

Unless this hooks up to my coffee machine at home for that cup of coffee this is a complete waste of space.

Hadrons's picture
Hadrons
5743 pencils

totally sympathized with kleenex. I would like to add: Double espresso, cream, no sugar, hot.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture
kalpesh78
2580 pencils

quite a useless app. just download some alarm ringtones from the net. If it would give me a different one for all the flavors.( and unusual ones.. not baby crying and a cock-a-doodle do) waste of clients money.

ideas....30 minutes nahi toh free.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

@andylefty i'm agree

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