Photolibrary: Create

Visit: http://www.theworldsbiggestad.com

Advertising Agency: TBWA\Tequila Singapore
Executive Creative Director: Graham Kelly
Creative Director: Robin Tan
Art Directors: Chutima Ermukdakul, Danny Teo
Copywrriters: Eddie Azadi, Graham Kelly
Programmers: Gerald Yeo, Ben Williams, Hilwan Idrus
Producer: Lynette Leong

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7 comments

skeMaMen's picture
skeMaMen
426 pencils

Is this an AD or what...?

>>> Designed to be signed...

ivan's picture
ivan

It's a microsite.

Ivan Raszl, admin of AotW

CGilb09's picture
CGilb09
572 pencils

Yeah....this is an ad, question mark.

Tweet tweet: @ThisAbility

Dozer's picture
Dozer
149 pencils

wtf? i really don't understand this! with all the respect...

TokyoDave99's picture
TokyoDave99
2 pencils

It's digital, not print. Need to click on the link: www.theworldsbiggestad.com

Ad-critic's picture
Ad-critic
2 pencils

To do a digital viral campaign, the creators of this idea needs to ask themselves this basic question: "Why would visitors want to do their work for them i.e. create viral content?"

There are so many fun websites that occupy the attention of Net citizens and UGC approaches like this one is done to death. Websites that look good visually but provide little to none sticky content or incentives to attract continued user engagement is nothing more than a flash in the pan.
Build a website and they'll come flooding in? Not bloody likely.

Just check out this recent campaign by Wonderbra in UK. It's just launched as an outdoor and interactive campaign where the outdoor billboard in Central London mirror the online billboard approach. And there's no problem getting ladies to sent in pictures of them via email wearing lingerie because they don't mind the brand association.

Now that's a real viral campaign with legs because there is no problem attracting female and male visitors for repeat visits:

http://www.wonderbra.co.uk/world/webpages/model_new.html

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