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Philips Senseo Up / Douwe Egberts: The SENSEO® Up App

The new SENSEO® Up coffee machine has been designed for urban living spaces, and a new group of coffee lovers. We are talking to connected consumers who demand more and are spoilt for choice whilst on-line shopping. This gave us an opportunity to bring their digital world into the real world using Augmented Reality.

The SENSEO® Up is a a fun and engaging way to see how the new machine fits into people's homes. Users can place an augmented reality 3D model in their own kitchens. They can pick between different colours, discover features and share previews. And they can even choose to buy one once they've found the perfect one.

Advertising Agency: iris, Amsterdam, The Netherlands
Creative Director: Tom Ormes
Art Director / Designer: Rachna Dhall
Copywriter: Leah Dunkley
Developer: Triple IT
Additional credits: Sharon Ormes, Tim Steur
Published: March 2014