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Peugeot RCZ: View

URL: http://www.rczview.com

The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website creates a custom stop motion animation of your route using Google Street View's imagery.

Advertising Agency: LODUCCA, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cassio Moron and Marco Monteiro
Creatives: Gregory Kickow, Mariana Rocha, Patrick Matzenbacher, Raphael Franzini, Renata El Dib, Thiago Bocatto
Published: November 2011

13 comments

Galo's picture
Galo
446 pencils

Great online campaign! It's a 10 for sure!

morse's picture
morse
16480 pencils

Really good, but takes forever to load.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Justin Evans's picture
Justin Evans
57 pencils

Great idea! The novelty is sure to draw a lot of attention towards the RCZ..

chunkylover69's picture
chunkylover69
71 pencils

is this a joke? after i put my streets in, i'm forced to watch all of the features of the car come up - which is fine, if at the end of it, the bloody thing would play. does it? no. only after all of those shots of the features of the car finish playing is when it begins to load. wtf!

it's actually still loading. it's been like 20 mins and i'm only at 22%.

when are we going to start making websites for consumers that actually work? and people wonder why interactive awards are a joke.

microsites are dead, people.

Andrej's picture
Andrej
656 pencils

"microsites are dead, people."

Too true.

jponino's picture
jponino
601 pencils

baaaaaddd ! how could you say it's cool guys? honestly, it doesn't sell the car at all, it too easy to put a bad photoshop execution of the inside of the car on google street image put together
what exactly did they do? nothing creative to me, and i don't know anything about the car so far
great waste of money, ideas and time
and apparently, based on what you said, it takes forever to load the website...

kleenex's picture
kleenex
33087 pencils

not so great.

gebike's picture
gebike
6 pencils

It is a bit strange, that the link says: "rczview" while the view of the pictures was taken from about 2meters high. I wouldn't really like to see this in a real sportscar ...

Blashyrkh's picture
Blashyrkh
32812 pencils

That's a google van driving not a sportscar. Good idea, good execution but not for this car.

andylefty's picture
andylefty
4539 pencils

Have mixed feelings towards this.
At first thought it was totally bad ass but the final result is kinda weak.
Like someone said, bad Photoshop on top of google.
And by the sounds of it not working properly.

celini's picture
celini
90 pencils

Una gran idea, aunque la ejecución quizás podría ser mejor. En todo caso, una buena campaña online.

stickynotes's picture
stickynotes
1067 pencils

it is in fact totaly boring. and more importantly it doesn't work.

Temple's picture
Temple
10621 pencils

RCZ is a beautiful car. This is a good idea, but not for this car. I suppose they had already pitched it to 20 prospective clients.

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