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Peugeot France: #RCZRace

How do you prove to customers that a car is as fast as claimed? You challenge them to a race, the first ever Twitter race.

Advertising Agency: BETC Digital, France
Account management: Ivan Beczkowski, Xavier Blairon, Florian Cuminal, Gabrielle De La Forest
Creative Director: Vincent Behaegel
Digital Creative Directors: Ivan Beczkowski, Frédéric Sounillac
Copywriter: Romain Pergeaux
Art Directors: Sylvain Paradis, Damien Paris
Technical Director: Thibault Dargeou
Technical consultants: Alain Nguyen, Eva Canales
Developer: Sylvain Tran
Development: 60 FPS
Sound Design: LGM
3D: Yan Blary
Motion Design: Marc Rodriguez
Released: March 2014

6 comments

Austin Video Production's picture
Austin Video Pr...
943 pencils

Clever.

Ammanuel Afowerki's picture
Ammanuel Afowerki
66 pencils

great idea

damnson's picture
damnson
9250 pencils

Not bad at all!

An axe murderer of ads.

kleenex's picture
kleenex
34155 pencils

I like it.

Marcao's picture
Marcao
2682 pencils

Fun.

Diegozke's picture
Diegozke
6 pencils

Very good.

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