PetSmart: Holiday Pawtraits
Introducing Holiday Pawtraits, the first-of-its-kind holiday e-card created by Bernstein Rein for PetSmart. Unlike e-cards of the past, it's a fully customizable experience that allows users to create their families pets and all in a classic holiday stop animation style, but with a contemporary twist.
Advertising Agency: Bernstein-Rein, Kansas City, USA
Creative Director: Janel LaMonica
Art Director: Travis Kleiner
Copywriter: Janel LaMonica
Executive Producer: Susan Neuman
Published: November 2010