PetSmart: Holiday Pawtraits


Introducing Holiday Pawtraits, the first-of-its-kind holiday e-card created by Bernstein Rein for PetSmart. Unlike e-cards of the past, it's a fully customizable experience that allows users to create their families ­pets and all­ in a classic holiday stop animation style, but with a contemporary twist.

Advertising Agency: Bernstein-Rein, Kansas City, USA
Creative Director: Janel LaMonica
Art Director: Travis Kleiner
Copywriter: Janel LaMonica
Executive Producer: Susan Neuman
Published: November 2010

1 comment

Guest's picture

sorry, not a first-of-its-kind.

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