Advertisement

Test Drive

Agency: 
Published/Aired: 
April 2013
To Like please login or register
5
64

Also From This Campaign (1 items)

Description: 

Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, team up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called "Test Drive." The commercial and video were created by TBWA/Chiat/Day/LA and produced by Gifted Youth for Pepsi MAX as part of their “Zero-Calorie In Disguise” campaign.

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: John Norman
Creative Director: Shawn Preston
Associate Creative Director: Will Esparza
Art Directors: Kristina Krkljus, Jennifer Tranbarger
Copywriters: Armando Samuels, Ben Becker
Producer: Jeff Yee
Production Company: Gifted Youth
Director: Peter Atencio
DP: Charles Papert
EPs: Dal Wolf, Ryan McNeely, Josh Martin, Joe DiSanto
Producer: Gina Kwon
Editorial / Post: Therapy Studios
Editor: Doobie White
Sound: Eddie Kim
Assistant Editor: Amy Bostrom, Thomas Tedesco
Online / VFX Artist / Colorist: Wren Waters
Sound Mixer: Lihi Orbach
Design: Visual Creatures
Partner / Art Director: Ryan McNeely
Animator: Tony Banik

Comments (5)

Log in or register to post comments

Highest Rated

LuckyHope's picture
LuckyHope
45 Activity Scores

I agree with Jeep, it's obviously a fake, but if it works, who cares.

The main thing here for me is: what is it about?
Is Pepsi Zero-calories surprisingly tasty and exciting like the driver?
The driver here is just a bad ass who scared the shit out of the guy. Is Pepsi doing that?!

Advertisement