Pepsi: Refresh Project,

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User Experience

Visual Design


Client Services

Advertising Agency: Huge, USA
Partner, Director of User Experience: Gene Liebel
Design Director: Felipe Memoria
Senior Interaction Designers: Jennifer La Placa, Angel Anderson
Interaction Designer: Carl Collins
Research and Analytics Lead: Mohan Ramaswamy
Analytics Manager: Yosaif Cohain
Partner, Executive Creative Director: David Skokna
Creative Director: Joe Stewart
Copy Director: Ross Morrison
Sr. Visual Designer: Liang Zhang
Art Director: Ryan Frank
Visual Designer: Badrul Rupak
Senior Product Designer: Alexandre Saddi
Partner, Director of Technology: Aleksandar Sasha Kirovski
Technical Director: Lawrence Edmondson
Technology Producer: Felix Brinadze
Sr. Web Developer: Rafael Mumme
Web Developer: Brian Nguyen, Lukas Mairl
QA Engineer: Anthony Long
QA Analyst: Franco Jaramillo
Sr. Software Developer: John Wilson
Technology Director: Kyle Brown
Web Developer: Mihalio Dzigurski
Sr. Developer: Andy Jennings
Engagement Director: Rachael Greer
Senior Project Managers: Jessica Walker, Darcy Stalport, Ana Breton

February 2010


morse's picture
17002 pencils

I don't like the design, it's hard to read. But the idea itself is good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

krautland's picture
3216 pencils

I like this idea a lot. it makes pepsi a bit more relatable to me. it reacts instead of preaching. this is one of the better campaigns to come out of chiat in a while.

kev_charlton's picture
9 pencils

Good idea, well executed. Love it!

pepsiice's picture
253 pencils

one of the best things pepsi has ever done =') this is advertising justifying its existence

Hiperion's picture
3138 pencils

come on pepsiice...pepsi is the 9th company more pollutant in the world.
how can you be so naive??

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