Pepsi: MikeandWhatever

Every year Pepsico draws a YouTube viral movies contest, between the creative teems in the BBDO Israel office. They don't give any funding for it, it is totally independent. They film it with a simple camera, edit the footage, edit the sound, friends are the actors etc. Than at a particular date all of the creative teams upload their movie to YouTube. The movie that has the most views after one month wins and the team gets a ticket to Cannes Lion Festival! Here is Orel Bitan copywriter team's work:



URL: http://www.mikeandwhatever.com



Advertising Agency: BBDO, Tel Aviv, Israel

Art Directors: Moriel Drouianov, Jessica kalbermann.

Copywriter: Orel Bitan

Published: November 2010

7 comments

ivan's picture
ivan

Two more ads:

http://www.youtube.com/watch?v=2_79CcmFdEM
Advertising Agency: BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Art Directions: Elina Uretsky, Meirav Peled

http://www.youtube.com/watch?v=QuZd0GEM9SQ
Advertising Agency: Gitam, BBDO, Israel
Creatives: Arnon Rotem, Karmel Kamal Abuzlaf

Ivan Raszl, admin of AotW

lotodah's picture
lotodah
2 pencils

here is one more contender for the Pepsi contest:

http://www.youtube.com/watch?v=kt12C7si4D8

Advertising Agency: BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Art Director: Gilad Hirsch
Copywriter: Yohai Asher

Guest's picture
Guest

hi, http://www.youtube.com/watch?v=Sx60ccUxd94

do go watch this video and comments are welcome too...

smile and be positive... =)

Guest's picture
Guest

Ur the best....

Guest's picture
Guest

Good idea, bad content

Guest's picture
Guest
Guest's picture
Guest

and here is another one connected for this Pepsi contest:

http://www.youtube.com/watch?v=X0BcryVzmqE

please, watch that movie and feel free to leave a comments.
thanks :)

Advertising Agency: BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Copywriter: Kobi Cohen
Art Director:Eldad Levy

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