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Collective iAd

Agency: 
Published/Aired: 
March 2012
Description: 

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
VP Creative: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu
Art Directors: Tiago Marcondes, Guiga Giacomo
Copywriter: Ricardo Wolff, Marcelo Pignatari

Comments (5)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Nice one.

kleenex's picture
kleenex
Activity Score 44681

interesting concept.

Temple's picture
Temple
Activity Score 11337

Lovely.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Great use of the mobile platform to communicate the message and drive engagement!

gbl's picture
gbl
Activity Score 451

very cool idea, miss the final concept, something to reinforce the "colective" thing

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Nice one.

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