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Peixe Urbano: Collective iAd

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
VP Creative: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu
Art Directors: Tiago Marcondes, Guiga Giacomo
Copywriter: Ricardo Wolff, Marcelo Pignatari

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5 comments

kleenex's picture
kleenex
28640 pencils

interesting concept.

Temple's picture
Temple
10099 pencils

Lovely.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Great use of the mobile platform to communicate the message and drive engagement!

gbl's picture
gbl
451 pencils

very cool idea, miss the final concept, something to reinforce the "colective" thing

Nike Diesel's picture
Nike Diesel
13339 pencils

Nice one.

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