Pedigree: Virtual Dog Walk
The latest campaign for Pedigree is the world's first ever virtual dog walk as part of the Pedigree Adoption Drive 2011. The virtual dog walk allows users to take a real-life rescue dog, Ripley, on a virtual walk around the web, and we're encouraging everyone who has a website or a blog to host a campaign MPU on their site to help raise awareness and show their support. Users can interact and play with Ripley on her walk around the web and will unlock a donation at every stage of the journey. For every completed journey, Pedigree will be making a £1 donation until the £100,000 target is reached. The Pedigree Adoption Drive launched in 2008 and since its launch it's raised over £1million for rescue centres up and down the United Kingdom who are working tirelessly to find new and loving homes for abandoned dogs.
Advertising Agency: hypernaked, London, UK
Published: October 2011