Pedigree Adoption Drive: Share for dogs

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Senior Copywriter: Matt Lawson
Copywriter: Ben Polkinghorne
Art Director: Scott Kelly
Business Director: Helen Fitzsimons
Senior Social & Digital Strategist: Neville Doyle
Senior Planner: Tamsin McDonnell
Production Company: Finch
Director: Nick Ball
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
Associate Producer: Amy Dymond
DOP: Crighton Bone
Production Designer: Sara Mathers
Animal Wranglers: Animal House
VFX Supervisors: Andrew Timms, Mat Ellin
Offline: Method Studios
Editor: Seth Lockwood
Grade: Pete Ritchie
Flame: Andrew Timms, Mat Ellin
Sound Design: Franklin Rd
Composer: Jonathan Dreyfus


damnson's picture
9558 pencils

Then how about making a viral video that's actually good?

An axe murderer of ads.

Pete R.'s picture
Pete R.
2079 pencils

I clicked the ad. ;)

Art & Illustration

kleenex's picture
34556 pencils

not bad, but not good either.

sacrilegend's picture
2417 pencils

Common sense, and yet it hasn't been done before. It feels like a copout, yet it also feels like a very simple, obvious idea.

I can't tell if I'm annoyed or impressed. Maybe both.

BrunoPreschto's picture
23 pencils

Not done before? Really?

sacrilegend's picture
2417 pencils

I rescind my commends, then. Thanks for steering me right.

Now I hate it.

Creative.One's picture
21 pencils
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