October 2009
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Pigs-in-a-blanket, cocktail wieners, kilted sausages: Hot dogs can be very popular at a party. So when Party City's agency of record Zimmerman came up with the idea of an online haunted house populated entirely by animated hot dogs in costume-Halloweenies-to promote Party City's 2009 Halloween costumes, ClickFire Media and partner brand Click 3X couldn't resist. The resulting website brings together 3D animated characters, Facebook Connect, interactivity, viral video, and a link to buy the real costumes from Party City. The two companies worked in constant collaboration.

Advertising Agency: Zimmerman, USA
Creative Director: Eric Thomas
Digital Director: Rusty Howard
Producer: Emily Barrow
Product Manager: Matt Watson
Interactive Design Studio: ClickFire Media
Producer: Ephraim Kehlmann
Director / Flash Developer: Jason Tordsen
CD: Winnie Tsang
Sr. Designer: Rob Bigwood
CGI: Susan Taafe, Jongmoon Woo
Audio Post / Sound Design: Sound Lounge
Mixer / Sound Designer: Phan Visutyothapibal

Comments (6)

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theanc's picture
2783 Activity Scores

Reminded me of it as well. This one has cool animations and it could get very cool but it seemed boring and useless. I expected something funnier.