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PAH: One Like One Drop

Advertising Agency: JWT, Poland
Creative Director: Mariusz Pitura
Copywriters: Mariusz Pitura, Radek Dudzic
Art Director: Michal Sek

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9 comments

ItMatters's picture
ItMatters
2171 pencils

Love the cause. always love how the industry can help charity in any creative way instead of money.

Gi_bo's picture
Gi_bo
1385 pencils

So what!! The fact of the importance of water in life and that african counties are lacking has been around for quite a long time now. This is wasted charity. Did I do something helpful at the end of the day?, Bahh.

GiBo

kleenex's picture
kleenex
26441 pencils

I like it.

kalpesh78's picture
kalpesh78
2580 pencils

so how many glasses did you guys send to sudan? Love the idea, love the cause. but i guess those children are still poor.

ideas....30 minutes nahi toh free.

Duckman's picture
Duckman
520 pencils

Thanks. The answer is zero glasses. A well is being built, so they can have their own source of water in the village.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Gi_bo's picture
Gi_bo
1385 pencils

It would have been appropiate to have pointed this out in the case video, and how this helped fund the Well you refer to, cuz as you show it, there´re great intentions, but no real contribution (and media buzz is just as good as none).

GiBo

Duckman's picture
Duckman
520 pencils

1:40 - “Because our action a sponsor was found so there in one town in Southern Sudan a well is being built”.
Please watch carefully before making any allegations.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

thedesignaddict's picture
thedesignaddict
5341 pencils

@kalpesh78

How many glasses? A well full.

The children are poor, but that wasn't the focus of this campaign.

Temple's picture
Temple
9621 pencils

The intentions are good, but I'm afraid the result is a drop in the ocean.

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