PAH: One Like One Drop

Advertising Agency: JWT, Poland
Creative Director: Mariusz Pitura
Copywriters: Mariusz Pitura, Radek Dudzic
Art Director: Michal Sek

9 comments

1922 pencils

ItMattersSunday, July 8, 2012 - 03:42

Love the cause. always love how the industry can help charity in any creative way instead of money.

1379 pencils

Gi_boSunday, July 8, 2012 - 07:24

So what!! The fact of the importance of water in life and that african counties are lacking has been around for quite a long time now. This is wasted charity. Did I do something helpful at the end of the day?, Bahh.

GiBo

15760 pencils

kleenexSunday, July 8, 2012 - 11:55

I like it.

2525 pencils

kalpesh78Monday, July 9, 2012 - 02:09

so how many glasses did you guys send to sudan? Love the idea, love the cause. but i guess those children are still poor.

ideas....30 minutes nahi toh free.

520 pencils

DuckmanMonday, July 9, 2012 - 09:28

Thanks. The answer is zero glasses. A well is being built, so they can have their own source of water in the village.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

1379 pencils

Gi_boMonday, July 9, 2012 - 16:37

It would have been appropiate to have pointed this out in the case video, and how this helped fund the Well you refer to, cuz as you show it, there´re great intentions, but no real contribution (and media buzz is just as good as none).

GiBo

520 pencils

DuckmanMonday, July 9, 2012 - 17:26

1:40 - “Because our action a sponsor was found so there in one town in Southern Sudan a well is being built”.
Please watch carefully before making any allegations.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

4834 pencils

thedesignaddictTuesday, July 10, 2012 - 05:23

@kalpesh78

How many glasses? A well full.

The children are poor, but that wasn't the focus of this campaign.

9453 pencils

TempleMonday, July 9, 2012 - 03:13

The intentions are good, but I'm afraid the result is a drop in the ocean.

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