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Mastery in the Making

Agency: 
Published/Aired: 
April 2014

Oude Meester Mastery

Description: 

Digital advertisment created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

Advertising Agency: 140 BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Alexis Beckett
Copywriter: Mike Pearson
Director: Kim Geldenhuys
DOP: Paul Gilpin
Editor: Ricky Boyd
Sound: Arnold Vermaak
Effects: Black Ginger
Music: Graham Reynolds
Production: Egg Films
Producers: Jon Ronbeck, Lee-Anne Jacobz, Sarah Southey

Comments (4)

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Highest Rated

sacrilegend's picture
sacrilegend
Activity Score 3392

Is this ad them coming up with the idea for this campaign?

And if it is, was the brief to re-articulate Johnnie Walker's campaign in as surreptitious a manner as they could?

mikepearson85's picture
mikepearson85
Activity Score 6

Note to those not in South Africa:

The ad has Elba imparting advice on mastery to the up and coming young master - Siyabonga Radebe. However as he discovers at the end of the commercial – real mastery is having the humility to learn as you go… In this case, the South African Xhosa language.

kleenex's picture
kleenex
Activity Score 46010

nicely shot,

Pete R.'s picture
Pete R.
Activity Score 3412

Pompous, but it's still enjoyable.

sacrilegend's picture
sacrilegend
Activity Score 3392

Is this ad them coming up with the idea for this campaign?

And if it is, was the brief to re-articulate Johnnie Walker's campaign in as surreptitious a manner as they could?

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