Oude Meester Brandy: Mastery in the Making

Advertising Agency: 140 BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Alexis Beckett
Copywriter: Mike Pearson
Director: Kim Geldenhuys
DOP: Paul Gilpin
Editor: Ricky Boyd
Sound: Arnold Vermaak
Effects: Black Ginger
Music: Graham Reynolds
Production: Egg Films
Producers: Jon Ronbeck, Lee-Anne Jacobz, Sarah Southey
Published: April 2014


mikepearson85's picture
6 pencils

Note to those not in South Africa:

The ad has Elba imparting advice on mastery to the up and coming young master - Siyabonga Radebe. However as he discovers at the end of the commercial – real mastery is having the humility to learn as you go… In this case, the South African Xhosa language.

kleenex's picture
34135 pencils

nicely shot,

Pete R.'s picture
Pete R.
2079 pencils

Pompous, but it's still enjoyable.

Art & Illustration

sacrilegend's picture
2352 pencils

Is this ad them coming up with the idea for this campaign?

And if it is, was the brief to re-articulate Johnnie Walker's campaign in as surreptitious a manner as they could?

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