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Orange RockCorps: Concert

The first interactive/mobile/digital concert by the Ting Tings organized by Marcel agency for Orange RockCorps was held last April at the Place du Palais Royal in Paris. The concept: +Share, +Show. The more the public promoted Orange Rock Corps on social networks (such as Twitter, Facebook, Instagram, Foursquare). The more spectacular the Ting Tings concert became, revealing surprising performances (acrobats, dancers, astronaut, etc.) after a certain number of ‘Shares’,. An immediate success: in less than 3 minutes, thousands of shares took place on the web and hundreds of blogs talked about the event. A first in France, this event made it possible for us to recruit thousands of new volunteers for Orange RockCorps.

As every year, Orange RockCorps will give thousands of young people the chance to become involved in community projects. The concept is simple: in exchange for 4 hours of voluntary work, young people receive 1 ticket for a unique concert.

Advertising Agency: Marcel, Paris, France

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5 comments

The T.'s picture
The T.
373 pencils

sooooooooo faked....

thisisdog's picture
thisisdog
34 pencils

hahaha i didn't want to say it cus the thought was pretty good. but yea, very faked

emiliete's picture
emiliete
639 pencils

Nice, but completely unbelievable.

Owolawi's picture
Owolawi
1475 pencils

It's different in the way it engages people at the event...

meeerol's picture
meeerol
2 pencils

oh you owners of all the advertising knowledge, know that they do this event every year, right?...of course the video has post-production...but they always have surprises for all the volunteers.

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