Optus Clever Buoy: Sharks

Advertising Agency: M&C Saatchi, Australia
Executive creative director: Ben Welsh
Group Innovation Director: Ben Cooper
Creative Directors: Paul Dunne, Ant Larcombe
Concept / Art Director: Paul Gregson
Concept / Copywriter: Jonathan Flannery
Concept / Creative Technologist: James Bush
Project Director: Nadine Frisk
Strategy Director: Dan Bye
Chief Strategy Officer: Justin Graham
Senior Account Director: Karlee Weatherstone
Senior Account Manager: Sarah Cunningham
Executive producer: Mick Perry
Producer: Nikki Marsh
Head of Technology: Roger Chapman
Steve Hanzic: Design Director
Animation Company: 60/40
Production Company: Shark Mitigation Systems
Content Film Director: Josh Moore

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damnson's picture
6612 pencils

O_O Wow. That's amazing. Love it!

Also: THANK YOU for keeping this case study this short.

An axe murderer of ads.

scudkiwi's picture

love this, it's where advertising is headed, innovative and real world

Victoria Uriarte's picture
Victoria Uriarte

Awesome ... When can we expect these on our beaches?

kleenex's picture
29948 pencils

I agree.

hmias's picture
112 pencils

very cool

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