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Opticana: iPhone Pop-up banner

Advertising Agency: Mccann Digital, Israel
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriters: Elav Horwitz, Daniel Barak
Art director: Nir Hersztadt

14 comments

Bill Boredom's picture
Bill Boredom
12 pencils

Canes

Wordfruit's picture
Wordfruit
1023 pencils

Not sure I'm clear on how this works...

When someone zooms in, the ad pops up -- is that it?

Aphex's picture
Aphex
264 pencils

DIRECTO a la yugular del consumidor.

"Si eres buen copy, presiona alt + F4"

kalpesh78's picture
kalpesh78
2580 pencils

Fantastically Annoying and Boring.

ideas....30 minutes nahi toh free.

Hadrons's picture
Hadrons
5743 pencils

very smart - i guess you need to think for this one.
when ever you read a text and you zoom in - the ad for optic store (well known in Israel) pops up and asks you "politely" maybe
you should consider a visit..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13389 pencils

Nice, but it's not very interesting to see it more than once or twice. After a couple of times it gets totally annoying.

kleenex's picture
kleenex
29411 pencils

And I fully agree with you.

sintra's picture
sintra
699 pencils

okay, not canne's

DBB's picture
DBB
1218 pencils

Awesome!
and i guess it popped up once...

BFB's picture
BFB
941 pencils

Clever and simple.
Love it.

N17's picture
N17
387 pencils

good work!

Haber's picture
Haber
64 pencils

Very nice. good job

Arif Mussa's picture
Arif Mussa
14 pencils

Love the ad it will works better if the yellow paper
was an full point and started from there to zoom in , but its a fantastic idea

claire.branighan's picture
claire.branighan
45 pencils

coool

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