Opticana Eyewear: Mistyped domains
Advertising Agency: McCann Erickson Israel
VP Creative: Eldad Weinberger
Creative: Nir Refuah
Copy: Sahar Lewenstein
Art: Vicki Gendejan
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17 Comments
Gold, see you in Cannes 2010.
good idea if it works.
Wow! Congrats... Wish I've thought of that.
well...
okay... but the problem isn't their eyesight, it's that they just aren't looking down at the keyboard when they type.
don't be so jealous. we know you didn't do it. don't make it obvious.
Cheers!
Moeinuk
It took good advantage of server&domain management. Very good idea.
fantastic and awesome!
Good! Not totaly new, there are already a lot of these fake sites on the internet, but never used for advertising, (afaik)!
http://jackmancer.com/
http://twitter.com/jackmancer/
This award show piece cost more than the campain, lol.
+++
"I love some things, and don't love some other things."
Great!
supeeeer cool
10.
:::MARK3R:::
Just Great !!!
CANNES!!!!!
"Bright ideas bring better results"
thumbs up!
one should not take life so seriously - as one will not come out of it alive.
Smart to capitalize on a common mistake - but the mistake is just a typo not a vision problem.