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Opticana Eyewear: Mistyped domains

Advertising Agency: McCann Erickson Israel
VP Creative: Eldad Weinberger
Creative: Nir Refuah
Copy: Sahar Lewenstein
Art: Vicki Gendejan

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17 comments

ww.ww's picture
ww.ww
15 pencils

Gold, see you in Cannes 2010.

Tommy G.'s picture
Tommy G.
897 pencils

good idea if it works.

diogorspd's picture
diogorspd
52 pencils

Wow! Congrats... Wish I've thought of that.

kylestebbins's picture
kylestebbins
77 pencils

well...

kylestebbins's picture
kylestebbins
77 pencils

okay... but the problem isn't their eyesight, it's that they just aren't looking down at the keyboard when they type.

moeinuk's picture
moeinuk
46 pencils

don't be so jealous. we know you didn't do it. don't make it obvious.

satrianee's picture
satrianee
3748 pencils

It took good advantage of server&domain management. Very good idea.

szkwadrat's picture
szkwadrat
210 pencils

fantastic and awesome!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Good! Not totaly new, there are already a lot of these fake sites on the internet, but never used for advertising, (afaik)!

sirvan's picture
sirvan
29870 pencils

This award show piece cost more than the campain, lol.

+++

"I love some things, and don't love some other things."

Brainsugar's picture
Brainsugar
1586 pencils

Great!

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

supeeeer cool

mark3r's picture
mark3r
1940 pencils

10.

:::MARK3R:::

Brain-Art's picture
Brain-Art
1101 pencils

Just Great !!!

WillyLatasa's picture
WillyLatasa
616 pencils

CANNES!!!!!

"Bright ideas bring better results"

slowrider's picture
slowrider
648 pencils

thumbs up!

one should not take life so seriously - as one will not come out of it alive.

JFADS's picture
JFADS
2 pencils

Smart to capitalize on a common mistake - but the mistake is just a typo not a vision problem.

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