Opinel Knives: Chopped profile pictures

Bleublancrouge created a stunt on Facebook for Opinel knives. Using an app called Picscatter, various images (carrot, cucumber, sausage and leek) were “chopped” and Facebook user’s were then tagged. The effect was a large chopped image across the top of the user’s profile page. These images were then be published on the Opinel Canada fan page, with instructions on how their friends could also chop up fresh new profiles pictures.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Art Directors: Marie-Pierre Blanchette, Sébastien Lafaye
Copywriter: Julien Duez
Published: December 2011

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9 comments

nepotiums's picture
nepotiums
251 pencils

Nice, but why is it in the print category?!

beau_design's picture
beau_design
62 pencils

Now creatives from all around the world, it's time to play with the new timeline facebook page :)

vote4pedro's picture
vote4pedro
4601 pencils

Businesses can't tag people on Facebook.

GnmSly's picture
GnmSly
122 pencils

actually, it was done last year and people were invited to update their own profile picture.
So it's not a company tagging people... :)

GnmSly's picture
GnmSly
122 pencils

Really smart!

kleenex's picture
kleenex
26920 pencils

interesting idea.

Haber's picture
Haber
64 pencils

It's so 2010...

vlwk's picture
vlwk
154 pencils

Not sure if anyone but the employees of Opinel would want a vegetable smack on their facebook page.

Jexep's picture
Jexep
182 pencils

clever!

my marketing blog (Thai Language): http://jexep.net

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