Opel: Opel Tweet Drive

We set out to demonstrate that Opel is an innovative and technological automobile brand, using one of the most popular, yet most limited social networks: Twitter.

Advertising Agency: Tapsa Y&R, Madrid, Spain
Chief Creative Officers: Susana Albuquerque, Martín Ostiglia
Creative Director: Daniel Martín
Copywriter: Jaime Rojas
Director Of Creative Technology: Miguel García
Published: November 2013


ironman1979's picture
1082 pencils

I have enough money to make Twitter modify whatever I want, you don't.

Advertising in funnier than making weapons.

kleenex's picture
37437 pencils

Did get more people to buy a car though???

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