Onitsuka Tiger: Made of Japan
Check out the promo site: http://www.madeofjapan.com/
It displays a mosaic shoe made of tiny images and image links to something Japanese on the web today. By clicking on tiles, visitors are then taken to one of the 150 Japan related websites crawled by the site spider. The links are updated every hour, and compose everytime a different shoe model which changes in the color palette according to the content linked.