PRESENTSFashion

Old Navy: Booty Reader

URL: http://www.bootyreader.com/

Advertising Agency: Crispin Porter + Bogusky, Boulder, USA
Chief Creative Officers: Andrew Keller, Rob Reilly, Jeffrey Benjamin
Group Creative Director: Tiffany Rolfe
Assoc Creative Directors: Katy Graham, Meghan Deroma
Art Directors: Roxanna Zegan, Jamie Feola, Cerra Buckholz
Copywriters: Tim Koehler, Xenia Rutherford, Diana Brost, Matt Davis, Lane Karczewski
Programmer: Mark DeVries, Calvin Hui, Stan Wiechers, Teguh Mualim, Sam Brenner, Simon Tam
Flash Designer: Dave Felton
Director of Integrated Production: David Rolfe
Managing Director of Interactive: Winston Binch
Group Executive Producer: Ivan Perez-Armendariz
Senior Integrated Producer: Kia Zokaie
Integrated Producer: Sara Payne, Suzanne Chambers
Junior Integrated Producer: Seth Padgett, Jorge Vargas-Perez
Art Producer: Amber Heinert
Illustrator: Miss Led
Photographer: Todd Hollien
Music Company: POP Sound
Interactive Technical Director: Dan Fox
Associate Technical Director: Martin Legowiecki
Experience Director: Hanna Rosenblom
Quality Assurance: Stewart Warner, Joseph Dowd
Content Management Supervisor: Laura Likos
Content Supervisor: Ryan Pariseau
Content Manager: Charissa Kinney
Assistant Content Manager: Jen Miller
Cognitive Anthropologist: Lindsey Allison
Junior Digital Artist: Zach Puetzer
Digital FX Artist: Tyler Gonerka, Matt Koger

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9 comments

Shadow Ops's picture
Shadow Ops
150 pencils

What's so awesome about this is that it's a fun idea AND nobody can cry feminist anything because a lot of the creatives involved are females tempering any out of bounds ideas that may have popped up in the writers heads. Love it. It's about getting the right fit for ladies jeans. Spot on. Remind me why I don't work there again?

Let's keep advertising fun

sirvan's picture
sirvan
29870 pencils

Even if it was done by guys, it's still cute and fun. Anyone who would get offended by this deserves to be offended.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

"We have clothing for all your clothing needs."

Guest's picture
Guest

How many people does it take to make a website?

sirvan's picture
sirvan
29870 pencils

A LOT. Have you ever made one?

...I am NOT a fan of Crispin. In fact, I think they're way way way way way (etc) overrated. That said, this is cute, on-brand, and finally does something with those stupid mannequins that makes some sense.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

.........and it only took 100 people to create this.

Guest's picture
Guest

the website is not as func as you might think. and it would have been better if the Oracle was a man.

clayology com's picture
clayology com
247 pencils

This was not required at all! I mean why to stretch a fairly good idea so much...that it starts tearing apart! if only they could cut the crap!

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture
Guest

I will pass on the link of this website to other people that I am familiar with with the same issues.

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