Oi: Responsible Drive

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Brunno Barbosa
Copywriter: Joao Palmieri

February 2011


morse's picture
17103 pencils

It's a good idea, but I don't think you can make an app start based on velocity on an iPhone.

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LeeMoh's picture
424 pencils

You can by including GPS feed in the app.
It's a great idea, but I don't know how many people would be willing to block incoming calls while driving.

robinstam's picture
215 pencils

It's possible, but this is not the first idea based on that. Here's a better concept from Happiness Brussels:

Glut's picture
3937 pencils

Only for iphone users? Pray that an emergency doesn´t occured during your driving and someone needs to reach you.

GustavoN.Dias's picture
52 pencils

It's a good idea... but I didn't like it much... if the person don't want to lose calls he will not install it, making the app kind of pointless

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