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Oi: Responsible Drive

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Brunno Barbosa
Copywriter: Joao Palmieri

Published: 
February 2011

5 comments

morse's picture
morse
17103 pencils

It's a good idea, but I don't think you can make an app start based on velocity on an iPhone.

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LeeMoh's picture
LeeMoh
424 pencils

You can by including GPS feed in the app.
It's a great idea, but I don't know how many people would be willing to block incoming calls while driving.

robinstam's picture
robinstam
215 pencils

It's possible, but this is not the first idea based on that. Here's a better concept from Happiness Brussels: http://adsoftheworld.com/media/ambient/parents_of_child_road_victims_s...

Glut's picture
Glut
3937 pencils

Only for iphone users? Pray that an emergency doesn´t occured during your driving and someone needs to reach you.

GustavoN.Dias's picture
GustavoN.Dias
52 pencils

It's a good idea... but I didn't like it much... if the person don't want to lose calls he will not install it, making the app kind of pointless

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