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Responsible Drive

Published/Aired: 
February 2011

Oi Responsible Drive - Case

Description: 

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge.

Digital advertisment created by Cuca Escola de Criativos, Brazil for Oi, within the category: Electronics, Technology.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Brunno Barbosa
Copywriter: Joao Palmieri

Comments (5)

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Highest Rated

Glut's picture
Glut
Activity Score 3935

Only for iphone users? Pray that an emergency doesn´t occured during your driving and someone needs to reach you.

morse's picture
morse
Activity Score 17691

It's a good idea, but I don't think you can make an app start based on velocity on an iPhone.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeMoh's picture
LeeMoh
Activity Score 424

You can by including GPS feed in the app.
It's a great idea, but I don't know how many people would be willing to block incoming calls while driving.

robinstam's picture
robinstam
Activity Score 215

It's possible, but this is not the first idea based on that. Here's a better concept from Happiness Brussels: http://adsoftheworld.com/media/ambient/parents_of_child_road_victims_s...

Glut's picture
Glut
Activity Score 3935

Only for iphone users? Pray that an emergency doesn´t occured during your driving and someone needs to reach you.

GustavoN.Dias's picture
GustavoN.Dias
Activity Score 52

It's a good idea... but I didn't like it much... if the person don't want to lose calls he will not install it, making the app kind of pointless

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