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Pirate Recruitment

Agency: 
Published/Aired: 
August 2012
Description: 

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency.

Advertising Agency: Ogilvy, Brussels, Belgium
Creative Director: Sam De Win
Art Directors: Philip Schiebold, Emmanuel Duriau
Copywriter: Guillaume Gallant
Digital Creative Director: Seb De Roover
Illustrator: Steve Salens
Digital geek: Bert Heymans

Comments (9)

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Highest Rated

Thomadaneau's picture
Thomadaneau
Activity Score 23

Like the idea, but doesn't look like a real thing useful in pratice.

walkingwanny's picture
walkingwanny
Activity Score 33

great idea.

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

nice.

Righteousone's picture
Righteousone
Activity Score 779

is this scam work to win awards?

borchy37's picture
borchy37
Activity Score 43

One can see comments, number of seeders and leechers on almost all file sharing websites. I doubt a lot of people would seed such a fake file and that ˝highly talented˝ webdesigner would fall for it.

kleenex's picture
kleenex
Activity Score 43397

Well that is one innovative way to get a job applicant.

Nadi D's picture
Nadi D
Activity Score 12

innovative and creative. got the web designers insight very well. super nice!

asteray's picture
asteray
Activity Score 16

really creative.

certaintly's picture
certaintly
Activity Score 3994

ok. in all honesty, a veteran pirater would have known that was a fake .psd download............

Thomadaneau's picture
Thomadaneau
Activity Score 23

Like the idea, but doesn't look like a real thing useful in pratice.

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