Ogilvy Chicago: David Ogilvy Push Pin Portrait
From pushpin to portrait: Creatives at Ogilvy & Mather's Chicago office construct a unique homage to their founder, David Ogilvy.
The Ogilvy and Mather Chicago office has long used pushpins and foam core boards to display new work, and now they've created a salute to their founder using the same materials. Concepted by art director Brian Thibodeau and writer Bill Wanek, the iconic picture was constructed using only red, yellow, blue, black, and white pins. The entire agency lent a hand, which is a good thing because each of the over 33,000 pushpins had to be pushed in one at a time. Bill and Brian worked together with John Eiberger (design architect), Dan Delaney (producer), and Nicholas Beaudet (director of photography). Shot and edited by Jill Vanc and Petr Novak of Eyepatch Chicago. Paul Bessenbacher and the team at Emoto Los Angeles composed the musical piece, while Dean Hovey of Soundwell contributed to the sonic landscape.
Advertising Agency: Ogilvy & Mather, Chicago, USA
Art Director: Brian Thibodeau
Copywriter: Bill Wanek
Music Composer: Emoto
Sonic: Dean Hovey
6 Comments
Looks lovely, but where's the big idea?
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No big idea actually... hahaha just cool pic with hard working.
It would be better if they explored something bigger...
nice art.
Actually one of Ogilvy & Mather's philosophy and methodology is the "BigIdeal" and which somehow I see it materialised here within. Well done for the efforts.
did anyone else think of the movie SAW when they saw this? Cool installation. Great agency self promotion video.
Excellent self promo, from people who obviously love their job.